With the use of social media, it’s easier than it ever has been to quickly brand and market your wedding or event business online in a fairly inexpensive manner. And while social media can be an extremely effective marketing tool, it’s important to remember that it’s not just about pushing your messaging to your followers. In other words, the purpose of using social media shouldn’t be to just talk at your followers, it should be to talk with them.
When used correctly, social media can be one of the best tools for building relationships with your wedding business and current or potential customers. If you’re not sure whether your efforts are up to par with using social media as a communication tool rather than just a selling tool, here are some questions to ask yourself:
Do you encourage communication?
In your tweets and timeline updates, do you simply just state facts and news about your business, or do you encourage your viewers to respond by asking open-ended questions or encouraging feedback? Brainstorm ways you can both provide your followers with valuable content, but at the same time, give them a reason to interact with your business through social media channels.
Do you respond to communication?
Once you’ve encouraged communication through your social media channels, it’s important that you don’t ignore your responses when they come. Whether for positive or negative comments, responses should always be given to any communication received through your social media channels. If a happy customer gives your business a raving review on your Facebook page, make sure you thank them for it. Or, on the other hand, if an unhappy customer happens to leave a comment or tweet about their situation, make sure you respond promptly and properly. Doing so will not only show your dedication to the customer who directly communicated with you, but will also show other social media followers that you are involved and ready to respond to their questions or concerns.
Do you incorporate communication with promotions?
Promotions are a big part of any wedding marketing strategy, and they can also be an integral part of your social media communication strategy as well. Rather than just offering a standard promotion, try offering promotions for social media follower who leave comments or re-tweets, for example. Find ways to incentivize your potential and current customers to engage in communication with your business through promotions.
Not every business will see success with two-way communication immediately, but with some time and strategic planning, social media can become one of your best tools for building and maintaining relationships with customers. Get out there and get it done!