With all of the technology and innovation of the twenty-first century, no one has found a way to slow down the passage of time. We are all limited to 24 hours a day and 168 hours a week. We need to eat, sleep, exercise, take care of personal needs, spend time with family, and what many wedding professionals neglect, have some down time.
We are in a society where the internet allows the consumer to shop ’round the clock and have no regard for the time of the bridal businesses they shop. There are many businesses that take stock in their products, professionalism and talent and have prices they adhere to. There are others that will discount their way to a sale.
Most businesses do not think about the cost of their time. They look at spending 1-4 hours with a potential client as the only cost of doing business. If they are a mobile business that visits a client, they must also include the travel time and expenditures spent in order to have the chance to win business as part of their cost of doing business.
Focusing on the expenditure of time is one of the most important variables to increasing profit. Whether you quantify it or not, each hour of your time has value and a cost associated with it. So if you can close a sale on the first visit, that sale is more profitable. If you can spend less time to make a sale, that sale is more profitable. If you find more time-efficient ways to serve your customers without sacrificing the attention and proficiency, that sale is more profitable.
There is no substitution for face-to-face human interaction for rapport building video conferencing is a very close second. Even using video conferencing as a way to qualify a potential customer before an in-person visit can help you be much more prepared to present and close the sale, or save yourself hours of wasted time with a prospect that will not buy from you based on budgetary constraints. This in turn will make your business more profitable.
As a customer, making the process time-efficient for both parties is beneficial. With the planning tools of a product like BrideLive, the ease of doing business and conserving time makes your business more profitable with each prospect and customer. More importantly, it gives you hours back that you can use more productively for additional financial gain or for more personal time.
Are you taking advantage of technology and making your wedding business more profitable, or are you stuck in the dark ages wishing there were more hours in the day? I invite you to move forward, get out there and embrace new time saving tools for your wedding business!