The journey of developing a website, whether you are developing it yourself or hiring a professional, is a continuous work in progress. Too many businesses look at their website as complete when the site goes live and forget about the fact that a website is an on-going process. It is not like designing a brochure, printing 5000 pieces, running out and then deciding if you want to make changes before going to print. Unfortunately, too many business owners leave their site dormant without a single change for years at a time.
Reasons to update your website consistently:
- Helps you rank better on search engines.
- Keeps your site current with your new offerings, packages or products. That can only help attract more customers.
Ways To Make Site Updates Easy:
- Have a blog connected to your site through an RSS feed and add a new blog post at least once a month.
- Have a newsfeed on your home page synchronized with your social media updates, so when you do a Facebook post, you see it on your home page.
- Have a separate section on your site for sales or special offers that you put on your calendar to update periodically.
Consider Landing Pages:
One of the most important pathways to converting a site visitor into an appointment is to create the strongest connection with them. Creating landing pages for your site that are specific to an ad you run, a specialty product or service you provide can make your content that much more relevant to the bride. If the bride sees your ad on The Knot, Wedding Wire or Wed Alert, having a landing page linked from your ad that speaks to the bride and makes a special offer specific to the site she originally clicked on your ad from, not only will help you better quantify the success of your ads, it will also enhance your connection with the bride as you are reinforcing your association with the trusted source she found your ad on. Every page should function independently as a response vehicle, so remember to always include a strong call to action on each page that will entice the bride to seek out more information from you.
Your website is probably one of the most important marketing and sales tools you can have. It works behind the scenes to generate leads for your business. Would you show up to a bridal expo or event in torn up, tattered clothes, or would you put on a nice business suit that says professionalism and class? You should think of your website the same way. After all, it is the 21st century – most brides do their research online and will see your website before deciding to call you or see you in person.