With nearly 23 million users after just two years in existence, Pinterest has certainly made a big splash in the pool of popular social media platforms. Even if you aren’t using Pinterest now, there’s no doubt that you’ve at least heard its name in recent months. But before you just brush Pinterest off as one too many social media options to add to your mix, take a minute to consider how Pinterest, if used effectively, could be one of your most successful tools for driving traffic to your website and creating more visibility for your business.
It’s easy to see why Pinterest doesn’t make sense for every business—some businesses simply don’t have a visual appeal nor do they have a target demographic that would be interested in Pinterest in the first place. But businesses in the wedding and event industry have an advantage on both fronts. Some stats that prove those points include:
- 80% of Pinterest users are women
- Nearly 50% of Pinterest users are between the ages of 18-24
- Nearly 5% of all pins on Pinterest are related to weddings
Pinterest works really well for businesses that can show what they do, not just tell. And in the wedding and event industry, showing what you do likely already takes up a large portion of your marketing responsibilities. If you’re looking for another way to reach out to potential brides or clients, Pinterest could be just what you’re looking for.
Pinterest allows you to not only reach your immediate followers with content and images, but also reach their entire network of followers as well. Pins about your products in a sense will not only give viewers a preview of what you do, but also give viewers easy access to your site should they want to see more. It’s easy to see why Pinterest has been shown to create more referral traffic to websites than LinkedIn, Google+, and YouTube combined. In addition it can dramatically help your SEO efforts and another benefit is Pinterest is indexed better by Google than Facebook is.
But as with any other social media platform, you have to make it work first before it will work for your business. The process of building and maintaining a quality Pinterest presence certainly takes time and effort, but many businesses have already proven that the return is well worth the investment. Before you jump into Pinterest, make sure you have the time and resources to dedicate to making it a successful marketing tool for your business. Once you feel you are ready, pin away!